Just occasionally, you will find yourself with a genuine front page story on your hands. But on a day-to-day basis, you will also have lots of potential news and features stories that, with the right approach, can really get you noticed.

We're experts at finding leads, building up stories, commissioning photos that make an impact, and then getting them covered by the most appropriate media, whether that's the local weekly paper or the national news.

Handling the media is a crucial skill and it makes sound business sense for you to know how to put across your corporate message by using the ever growing power and influence of the media. As well as giving you an overview of how the media works and how to actually create the news, Scarlet will help you develop 'hands on' experience of how to handle the media in a crisis.